The FADER and Sprite partnered with rap visionaries to create four documentary shorts.
Sprite has been an ally of rap since 1986, when it put Kurtis Blow in a national television commercial. This year, the latest evolution of its Obey your Thirst® campaign tells the stories of hip-hop superstars and emerging talent with a series of documentaries made in partnership with The FADER. Over the next few weeks, we’ll roll out profiles of Nas, Drake, Vince Staples, and Isaiah Rashad, all artists united by their relentless dedication to following their own paths. These docs will support the “Obey Your Verse™” Lyrical Collection, which is covering Sprite cans with legendary lyrics from Drake, Nas, Biggie, and more this summer.